The famous search engine Google uses its advertisement feature as a great platform for helping small and big businesses to advertise over the internet. Google ad provides a paid service to businesses so that they can increase their marketing rate and can reach their customers easily over the internet. Advertisement can be placed either in a Google search for over any mobile application or over any featured videos.
Why do Google ads appear? Google advertisement feature works over the principle of keywords in which advertisers have to choose few words which will help their product to gain attention. After this step, the cost or the bid for the keyword is decided. This works on the principle of cost per click. More the clicks the more money.
Google ads are a boon for many small businesses. In the world of numerous business competitors, Google ads can be a great helping tool for any business developer.
One who is looking for a successful business should not ignore this helpful tool named Google advertisement service.
Those who are taking Google ads lightly should go through this article. This article will tell you the most advantageous features of Google advertisement.
In this article we will talk about the top 10 benefits from Google ads for small businesses:-
1. Excavate yourself with google ads
Neglecting the factor of the size of a business, every business wants to be at the top of the search result. Success takes time. If you want to catch the eye of the audience in a very short time then using AdWords, You Can attract your customers towards your business.
It is nearly unattainable for small businesses to compete with well settled and high profiled business. Thus, Google AdWords helps you a lot in establishing your business. It makes it easier for appearing at the top domains of the search result.
2. Connect with your local clients through google ads
If you are starting from a very small business, then local customers would be best to advertise and make a product popular. If you keep your focus on a group of local folks based around your business then you will succeed. Keep your focus on advertising for displaying your ads in a particular city or region in which you and your business are based. Google provides you with the feature for targeting some areas as well as excluding a few reasons. In short, its supply means that you can advertise your business only where you want to. This will help you to focus more on the price and ROI.
3. Google ads are highly imperceptible
Nobody wants to face loss in their business. And if we talk about local or small business then facing loss is not a very good sign. Google helps you to track and keep all the measures for your business. You can easily extract your information from AdWords which will show you information of clicks, Impressions, keywords, budgets, etc.
With the help of ROI, you can easily handle your traffic, your best performing, keywords, your sales, and qualified leads.
4. Google ads help you to engage with localities
With the help of Google AdWords, you can easily show your location to your customers. This feature was introduced so that your customers can directly reach you. A direct one to one business would be a perfect idea for becoming a successful business. Google AdWords uses the Map feature to show your exact location. Google AdWords allows you to add your contact information to your advertisement. This feature helps small businesses to enhance their business. You can simply add your contact information just below the advertisement content.
5.The most important element -“keywords”
Keywords are the base of Google AdWords. Then how do you decide on a perfect keyword?
Keywords are perfect for Google Ads Marketing strategy. Keywords are specific words that are included in an advertisement that truly describes your business. For example, if you have a cafe shop then your keywords can be coffee, caffeine, Cafe, etc.
Choosing a perfect keyword helps your business to grow more. Google AdWords is all about keywords. Some Google ads service providers work with highly targeted keywords, so choose a suitable keyword for your advertisement.
6. Unbiased and fast results with google ads
Google has a broad database. One of its campaigns is Google ads. Google ads come with a combination of speech and show you transparent results. Google AdWords inform you immediately about the report and results of your campaigns. With the help of Google AdWords, it is easy to analyze and include a lot of information regarding your campaigns such as Impressions, cost, conversion, keywords, and many more.
7. Going with SEO? Why don’t you try Google ads
Google being a huge search engine has developed a user database over the internet. Search Engine Optimization or SEO is a very convenient way for advertising your product but some of the drawbacks of SEO is that it may take a long time or maybe a few months for fetching a good result for your business. And if you want to be in the top position of search engine result then Google advertisement would help you a lot. Although SEO uses keywords and creates CRM strategy and many other tools, due to its difficulty and time consuming it is not a convenient way to advertise your products. With the help of Google at you can immediately get traffic over your website. Google Ads is easy to learn if compared with SEO. Adwords provides you a set of instructions in which you can assure yourself of being at the top position of the website.
8. No budget issue with google ads
With the help of Google AdWords, you can easily have strong control over your budget regarding AdWords campaigns. From a minimum to a maximum bid every bid is recorded by AdWords.
You can easily decide how much expenditure you have to spend each month or each year with the help of a pie chart or a graph. Google AdWords have excelled in performing their task well. Since now it has not shown any error regarding budget problems. It also keeps track of a specific ad that is not performing up to the mark you can instantly stop from losing yourself at a single click. If you have a small business then you should always start with a small budget.
9. Competitors are nothing, Google ads will fight from them
If you are an owner of a small business then you have to face tough competition from well-settled and big businesses. You don’t have to step back or be afraid of these big business tycoons. Google ads will help you out and numerous ways to find this competitor. Google tools will help you to learn exactly who your competition is. With the help of a competitor analysis tool, you can easily find a profitable keyword for your business. It doesn’t matter how good your competitor is with their keywords, there is some point where everyone is short of their ideas. So this is the time we should take advantage and have a comeback with great keyword research and inbound marketing strategy.
10. Your brand identification with Google ads
Everybody wants their brand to be the first choice of any consumer. Google AdWords helps you to create and make your brand popular. It creates brand awareness for your business so that your business can be recognized. The path for the recognition of your brand is not so easy. But with the help of text through AdWords, you can use Google advertising to build awareness of your brand.
Nothing is impossible. Small businesses lead to huge businesses in the future. We hope that this article helped you a lot regarding GOOGLE ADS. Go and try google ads.
Rohit serves as an SEO Executive at commino, where he makes inbound marketing strategy and handles all works related to SEO, SMO, and Email Marketing works.