While working with digital marketing strategy, one of the most important things is to bring reach or traffic to your website. But if you can get the traffic and not convert it into someone meaningful such as a customer or an email sign-up or sale, then there will be no meaning of the strategies you have planned for the marketing. The old and budding website should be able to transform the leads to valuable customers. One must be very aware and strictly try to generate buzz around their brand and convert it to something worth time and effort.
How can you Determine a Reasonable Conversion Rate?
Conversion rate is nothing, but merely the percentage of traffic converted to the meaningful outcome for your business and promotes your growth. Conversion rate can be calculated as no. of conversions upon total visitors.
The determination of a reasonable conversion rate can be done and analyzed when you can convert a fair amount of visitors to use your website and produce sales out of it. General conversion rate statistics will help you find that either you are having good conversions or not. Conversion rate is not only when people purchase but also when you can get a handy metric out of it. Conversion rate is an excellent tool for keeping insights about your business and helps you make decisions accordingly.
Tracking and using your conversion rate puts you in a supreme group of online traders, giving you a significant competitive advantage. All this can be through no. of steps that will help you convert your leads to meaningful results
First, headings are the topmost on the pages and attract consumers to click on the particular website and search for the best. This helps you land organic customers directly to your website. The headline is nothing but a sum up of your content in a few words. It helps you describe the entire range in a defined way. It helps you giggle up the dramatic factor and instigate curiosity among the readers. There can be different types of headlines that can be used to make it an attractive one and help you bring traffic to your page, which will be converted to defined consumers.
Headlines should be appropriately constructed and should comprise keywords you are working on for your website. Keywords are one of the most useful advantages of keywords. If used properly, it can help you generate leads.
Add Popups to Your Website
The highest conversion rate among CTA’s belongs to popups. It was statistically analyzed that most visitors get attracted to the popups showing on their screen, and if used, they can work wonders correctly. Try adding popups for seasonal designs, monthly offers or keep updating about the new stock. Do not irritate consumers at the level where they bounce off your site; make them easy to access and easy to close. Try giving it a distinct resemblance with your creative ideas and insert them to have a reasonable conversion rate. Do not make them in forms, or if you do try, you do not make it lethal.
It has been noticed that people accessing small screens are increasing day by day and which forces websites to make it a good loading speed on all the platforms. Page load speed plays an essential role in how well your site is functioning, and will it be liked by everyone or not. The faster your website is, generally, your conversion rate will follow suit. It is a game of seconds; A second delay can make you pay huge prices. When in mobiles, if you’re delaying results, people will search for websites that load fast and give you useful information. Use different SEO tools to keep checking your page load speeds and determine the right figure.
Offers That Attracts
One of the most improvised ways to increase conversion rate is to give offers on everything. Recommendations help you increase sales both offline and online. Provide the best services you can and try not to cheat on your customers, promise them good discounts and free shipping which will surely increase the number of people searching for the same products on different websites. It is the human mentality and is the best way to increase your sales and conversion rate. Some sites also help you implement trust symbols that assure users that they are surfing in the right direction. People always compare what they want on an indifferent site and purchase the one with good discounts and correct shipping.
Chatbots are a new trend in websites and are installed by everyone. Many customers are always on edge to buy a product but have some issues that need to be heard. Chatbots are the companions that help you solve all your queries about the products. It helps as a helping desk that will answer them and find the best possible solution to your questions. It also provides an immediate boost to your conversion rate. It helps in E-commerce development.
The longer the visitor will decide to buy a product, the higher are the chances of the product getting rejected. Online platforms use tricks and techniques to help reduce the analyzing time of a visitor and convert it into a lead. Some examples are only 1 in stock, 50% off on all the purchases in the next 7 hours, etc. Such techniques generate curiosity among visitors to save money, leading to the purchase of it—Time limit approach and scarcity approach to creating a sense of urgency on each product page.
Another thing that helps increase your conversion rate is your review section. People always want first to know the review about any product, as they don’t want to be the first one to use it. According to people, there is also a higher risk that it might be a spoiled product and something different from the description if they bought something online. So if you add a review section or testimonials, it will give them a way to check how the product was for others and whether they should spend money on this. It helps in boosting E-commerce website Development.
All the above steps mentioned will help you increase your conversion rate and grow your business to higher standards. These are meant to be the smaller steps towards a big success.
About the Author
Nandini is currently serving as SEO Executive at Techno Softwares. She handles all SEO-related work. She is passionate and looking forward to serving the best.