Schema markups are the most helpful tools that contribute a lot to the performance of the products in the search engine result pages. An eCommerce website is incomplete without a schema markup, and it gets really difficult to get the organic customer flow without schema.
Mostly, the eCommerce vendors optimize the page and leave the website to the mercy of search engines to rank the products. But that’s mostly the ones who are not experienced in the eCommerce diaspora. On the contrary, the eCommerce development agencies who take their businesses seriously, apply schema markup over all the website’s indexable content by themselves. This helps them rank quickly, get more organic traffic, and to generate more returns as compared to their competitors. To understand why eCommerce development agencies emphasize so much on schema markup.
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Why is Schema Important For eCommerce?
Schema markup is the metadata or data about your website that is understandable by the search engines more than the website’s code. Most of the time the website’s code is in abundant that it gets overwhelming for the search engines to understand the website’s content in such a short time.
As previously wordpress developers used to help search engines with HTML tags to understand the website. But that came with its own limitations, in an eCommerce website where there are thousands of products and hundreds of images. The website content can be overwhelming for the search engines to understand. To keep the website in a nutshell, not to hamper the functionalities, and to optimize the website to its best schema markups are used.
Your site’s pages contain schema markup, which is added to the HTML code. In addition to determining what kind of information an element includes and what its context is, it allows it to display additional properties. Adding schema markup to your content makes your content more richly detailed. An interesting fact about this is that search engines can tell if this is a page about an organization, a person, a place, or even a movie.
Related Article: How to Setup Schema in WordPress Site
Best Plugins to Add Schema in Your WooCommerce Website
The best thing about wordpress is that it doesn’t always need a professional to update the website or to optimize it for search engines. There are many plugins that can help you add the schema markup to your WooCommerce website. Here are a few of the famous ones:
- Yoast WooCommerce SEO
- E-commerce SEO by WordLift
- WPSSO Core (Premium)
- Schema WooCommerce
Important Factors For WooCommerce Schema Optimization:
Here are some of the elements that were previously used by the HTML tags with added information in the hope for search engines will understand them all magically. Unfortunately due to the excessive time consumption that failed. Now schema markups save the day by giving all the necessary data to search engines about:
The name of the product goes in the schema markup to help the search engines find it quickly and to display it in the feature snippets.
SKU (Stock Keeping Unit) is a unique identity of the product that helps differentiate the individual products from their likes. It not only helps you track the product in your inventory but also helps the search engines differentiate between similar products.
Make sure that the slug in your URL is optimized with the keyword. The schema markup and the search engines both take the URL very seriously when ranking the product.
A meta description is not the primary ranking factor and most search engines choose the meta description themselves to show in the SERPs. Also, add a short description about the product that correlates and elaborates the meta description. These descriptions will be added to the product schema.
Most of the product marketers suggest that eCommerce vendors make as many categories of their products as possible. The intention is to help the visitors to find and buy the product of their choice easily. But it can be a conflict between the categories so choose one of the categories as a primary category to make sense to search engines.
To conquer the rich results with images of the product you can add the schema markup that may include the keywords and the ALT tags of the images.
Price of Offers
The price of the products or the offer running on the products is very useful to attract customers and to get more sales. You can add the revised prices in the schema markups to help search engines understand the price comparison between your competitors.
Inter-conversion of Currency
If you are dealing in multiple regions where the language is not the same. With herflang attribute in the URL add the schema markup to make it easy for the users and search engines to understand the currency rates. Rather than sending the users to another tab and converting the currency.
The Valid Until is used to define the validity of the offer, of course, the offer is not going to stay forever. And the scarcity factor makes the user buy the product without any delay. So always add the validity factor in schema markup as it is the recommended property for most of the search engines.
Most of the products get sold out quicker than others, until the product has been made to your warehouse again, make sure to update the stock status in the schema markup. This can prevent angry customers to give bad reviews later.
AggregateOffer is used when the variable product is added to the eCommerce store. It can help users and search engines find low-price products, High-price products, price currency, products’ availability, and seller’s details.
Details About Product Weight
If your product is measured in weight this is where you take charge of using this metric to get organic traffic and rank better. Add the weight of the product and this is how you will be able to make more sense to the Search Engines and Users for the products comparison using weight as a metric.
Unit Of Weight
The unit that you want to display with your product can be selected from the settings. Once you have selected the unit make sure to embed it in the schema markup to make it easy for the search engines to choose the information for rich snippets.
Often there are products like washing machines and ovens to define which you might have to use the depth. The depth is the length of the machine or the product. This is the hollow space inside that needs to be defined. Make sure to add the value in the length field to optimize the schema markup as per the product description.
Units For Dimensions Of Products
The units are necessary for products comparison and sales. Most users have to make sure of the dimensions in order to make the purchase. Once you have prepped the schema markup the Search engines gather the information and display it in rich snippets. This further enhances the chances of sales right from the SERPs.
The aggregate Rating feature is very assuring for most of the users. One has to make sure that the product is worthy of the purchase and the aggregate rating feature just does that. For this feature you would need the followings:
- Rating Value:
- Rating Count:
- Review Count:
There are a few plugins that optimize the schema markups automatically but often you have to do it yourself.
Reviews from Comments
The easiest way to review the product is through the comment section. In this way, most new buyers can analyze the product and make their decision right there and then. For this make sure your comment section has the following metrics in check:
The description should be in the UGC tag for the users to leave the review.
The date is necessary to display as it shows how old the comment is.
Review Rating gives the easy look at the products rating points given by the individual user.
Best Rating make sure to put the highest-reviewed comments on top this can enhance the trust factor.
Worst Rating ensures the flaws and unsatisfied customers of the products. These ratings are also necessary, one can use these to give a satisfactory reply to the user. When displayed in the comment section you can further enhance the trust in your customer services.