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How to Create Animated Videos That Impress Your Audience

How To Create Animated Videos That Impress Your Audience

There’s no better way to attract people towards an idea or message than portraying it through engaging video content. Nowadays, almost every business or organization resorts to videos for getting their point across to a wider audience.

As per the latest statistics by Wyzowl, 93% of marketers consider video as an important part of their entire business marketing strategy.

Animated videos have proved as an effective type of video marketing in the digital space. And, it’ll continue to be so. People love watching videos, and animations serve as a cherry on the cake. Not to mention, animations are so versatile that these effortlessly entertain, inform and educate the viewers about a product, service, or even a message. Animated explainer videos turn complex topics into simpler subjects that are compelling and easily understood by the audience.

However, it takes a considerable amount of time, effort as well as money to create a good animated video. So, here we are to help you make the best use of all these by providing you an outline of the fundamental steps involved in creating an animated video.

Decide the Concept

The first step in creating an animated video is to define the concept on which it will be based. The way we lay down a foundation before building a house, it’s a must to have a proper concept before animating it.

As every decision taken during the creation of an animated video is informed by its concept. Your concept is the main message you wish to convey to your audience while being the reason for your animation.

Every element of an animated video revolves around this idea or concept. A concept makes an animation cohesive with the message you wish to deliver to your viewers. You cannot produce an animation without planning the concept for it.

Write the Script

Writing a script is important for developing the story in one’s mind. You cannot produce an animated video or even a live-action video without preparing a script for it. A script is a place where you picture the scenarios, mention the characters’ aspects, and write the dialogues or narration of the entire video.

You must remember, a poorly-written script fails to produce a good animated video. This makes it impossible to do without a well-crafted script. So, take your time in writing a script.

Prepare a Storyboard

Once you are done with your concept and the script, it is time to make a storyboard. Storyboarding refers to preparing a series of drawings according to the script so that it acts as a visual guide for the entire animation process.

Storyboarding is the visual interpretation of the script where each frame of the video is illustrated. It may sound really simple, but in reality, a storyboard works as a visual tool that helps in visual storytelling and in preparing the aesthetics of a video.

A storyboard also helps in visualizing the entire frame and determining how it will look in the video.

Create the Illustrations

Now, you can start creating the illustrations of your scenes, characters, and any objects that are included in the animated video. An illustration is the visual explanation of a concept, text, or any process. An illustration can be in an animated video, books, magazines, posters, movies, video games, etc.

The illustrations are usually created by an illustrator using special software. The process involves working on each element individually by holding layers.

One layer corresponds to the character, another to the background, and another layer to the object shown in the scene, and this goes on. Once all the layers are placed together, you can view the entire frame as a whole.

Now you must be wondering why it is important to work in different layers? The reason behind this is that when you use animation software, you will be able to animate each element individually only if they are located in different layers. Otherwise, the background of your animation will appear shaky.

Record the Voiceover/Narration

Here comes an interesting part of creating an animated video! And that is, recording the narration and dialogues of the video.

In most scenarios, video production companies hire a professional voiceover artist to guarantee the best sound quality for an animated video.

But, if you wish to save money on this, you can reach someone from your workplace to do the voiceover who has a professional-sounding voice.

Produce an Animatic

What does it mean by Animatic? To put it simply, an animatic is nothing more than a rough draft of a video or sequence. It consists of various storyboarded panels that are separated by temporary sound.

An animatic is used to measure the time duration of the appearance of the frame based on the voiceover’s script.

The animatic pairs every frame with the lines of the voiceover. And each frame is shown in the order in which it will be displayed in the final video.

Add Motion

Adding motion to your animation constitutes the final parts of making it. It’s time to bring your illustrations to life using animation software.

However, you must know that this is the most challenging stage of the entire animation production process. And if you’re a beginner, you need to take it easy and not expect perfection on the first go.

All you have to do is import the illustration’s layers to the software you are using and add movement to every element by using a variety of tools and different timeframes. The tools may vary depending on the software you choose to use.

Add Sound Effects/Music or Narration

Once we are done with all the above steps, it’s time to come to one of the most important parts without which your video may look boring to a lot of viewers. The right music and sound effects accessorize an animation while making it a lot more expressive and appealing. So, the sound of your animated video can make or break it.

Choose the sound/music for your video keeping in mind its concept. The scenes and characters must align with the soundtrack you choose for your animation. Select the audio that goes well with the vibe you wish to create with your animated video. It should complement your video.

Wrapping Up

The final step of creating an animated video is to export in whichever format you wish to, and then publish it for the audience to see.

We hope you find this article helpful to create animated videos. It may take some extra effort and time when you do it for the first time. But, don’t get discouraged if you commit any mistakes as you’ll definitely learn from them. All you need are a few technical skills, and you’re all set. It will be a learning experience especially for the newbies till the time you get familiar with how to create an animation.

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