When it comes to online marketing strategy, video content is increasingly popular. With the fast-paced consumer lifestyle, videos have made it easier for users to garner information on a product or service on-the-go, thereby facilitating faster decisions. Explainer videos, in particular, are highly engaging as they help educate the target audience, answering their questions while keeping them entertained.
Owing to their popularity, more and more businesses and brands are incorporating video content into their marketing campaigns, which has helped them boost their ROI. Thus, let’s look at the importance of explainer videos for your business, their benefits, and the different ways to promote your business through explainer videos.
What is the Importance of Explainer Videos For Business?
As a new business, one of the best ways to make your brand stand out from the crowd is to invest in explainer videos. A video can help you to communicate more information in less time. It also helps grab more attention than text and images combined, which makes it a great medium to improve engagement. Explainer videos help you to simply your products/services to your target audience, highlights essential features and benefits that’ll help them make a quicker purchase decision.
Through an explainer video, you can give your brand a human touch and engagingly interact with your audience. Videos are also a great way to widen your reach while keeping your existing customers entertained. Most importantly, you can incorporate brand colors, images, and logos into the video content, which will further help boost brand awareness.
Undoubtedly, creating a video requires a lot of strategic thinking and creative planning. To make a professional video, you also need to consider your target audience, have an interesting and informative script, use graphics and a voice-over artist to make the video more appealing, edit the video to make it concise and crisp. In short, it requires considerable effort from your side. But, the end result will be worth the time and money you spend, as explainer videos are versatile and can be used anywhere in your sales funnel.
Benefits of Explainer Videos For Business
Higher Ranking on Google
According to recent research, unlike text-based content, a user is bound to stay on your website longer if there is a video. The more time the user spends on your website, the better your site’s dwell time is. The increase in dwell time signals to Google that particular content is valuable, which helps boost your site’s ranking on SERPs. Also, a user is more likely to click on a video link than a text listing when searching for a product. This, in turn, will lead to more potential leads, thereby helping you to increase conversion.
With social media, sharing helpful, interesting content with family, peers, and colleagues has become simple. If the information conveyed in the video grabs the attention of your audience, they wouldn’t hesitate to recommend your product and services to others by re-sharing. Thus, through an explainer video, improving your reach and gaining new customers becomes easy.
An explainer video is one of the simplest ways, to sum up, who you are, what you do, and how your product/service can be beneficial to customers. Rather than make your potential customers read through what you offer, you can instead show them through great storytelling, voice-over narration, amazing visuals, and emotive background. This will help you to promote/market your products/services without being salesy. Plus, persuasive video content will help you increase brand loyalty, thereby helping you build a strong foundation for future success.
Helps Boost SEO
With the Core Web Vitals, Google takes into count ‘User Experience’ when ranking a website. As already mentioned above, videos help to increase your site’s dwell time and reduce bounce rate. It also helps improve your site’s click-through-rates and increase brand visibility. And all of these factors, help you to maximize your SEO efforts, thereby garnering better results and helping you achieve your business goals faster.
Different Ways To Promote Your Business Through Explainer Video
Post it on Your Website
Not only does a video makes a lasting impression on the user landing on your website for the first time, but it also provides you with an opportunity to interact with them uniquely. Rather than making them scroll through a text copy to understand who you are and what you offer, a video helps you to simplify complex concepts into enticing visual images and scenes making it easier for them to understand your brand. Thus, to promote your business, publish the explainer video on your website and keep it above the fold to make it instantly clickable.
Promote on Social Networks
One of the easiest ways to improve brand awareness is to post your explainer video on relevant social media platforms. When compared to a photo, a video has 2x more chances of getting re-shared. There is also likely to be more engagement and interaction, which gives you more opportunities to pitch what you are offering to your audience, thereby converting a potential lead into sales. Additionally, ensure that you upload your video on YouTube as it is the second-largest search engine after Google, which will further help boost its visibility.
Share it With Your Email List
Another way to promote your business is to share your explainer video with your email list. Just the word ‘video’ in the email’s subject line is likely to increase the open rates significantly. So, make the most of it and ensure that your video is short and interesting to boost conversion.
Embed it on a Landing Page
You can also re-purpose your video by embedding it on a landing page. This can help you to persuade your audience to sign-up or make a purchase depending on the call-to-action. Also, with User engagement becoming increasingly important for Google (Core Web Vitals), an explainer video on a landing page will surely help boost engagement.
To sum up
Once you create an explainer video, there are various ways in which you can promote it to leverage the maximum from it. Explainer videos are great marketing tools when used wisely and would definitely help you to achieve your business goals – brand visibility, improved ranking, increased leads – faster.
Based in Mumbai, he is an accomplished voice-over artist in India rendering the best voice-over services for a wide range of projects. His experience spans over 10 years. He has a global clientèle list and this vast experience enables him to offer voice-overs for all forms of genres including animations, eBooks, audiobooks, explainer videos, e-Learning, IVR, and podcasts.