Every day, people from all over the world make well over three billion searches through Google alone. That makes search engines by far the best way to get people to your website. However, if you want to tap into that traffic, you’ll need to play by the search engine’s rules, and that means optimizing your content using keywords.
Coming up with the right keywords isn’t just a matter of creativity. What you need is access to real data, so you can decide which queries are worth pursuing and which aren’t. That’s the kind of data you can only get using a keyword planner tool.
In this article, we’re going to talk about why you should be using a keyword planner as part of your Search Engine Optimization (SEO) strategy. Then we’ll teach you how to access Google Keyword Planner without spending a cent. Let’s get to it!
Why You Should Be Using The Google Keyword Planner
Imagine that you want to write an article about content marketing. However, before you get started, you want to make sure there’s an audience for it. The best way to figure that out is by ‘asking’ Google if there’s any interest in the keyword “content marketing.”
That’s where a keyword planner comes in handy:
In the above example, Google Keyword Planner returned a number of suggestions related to the term we looked up. For each keyword suggestion, it tells us how many people search for it every month, as well as how much competition is out there for it.
It might surprise you to find out that there’s a ton of competition when it comes to keywords related to content marketing. Taking a look at all the suggestions Google Keyword Planner offers, one of your best options would be “content marketing strategy”:
That particular keyword has both decent search volume and low competition. In other words, enough people are looking for it that it’s worth targeting, but there isn’t so much competition that your content would simply be lost in all the noise.
At this point, let’s recap how using a keyword planner helped us make a strong keyword decision:
- We fed it an idea, and it returned a long list of keyword suggestions.
- It helped us identify which of those keywords had decent potential.
- It told us how fierce the competition will be for each keyword.
Using a keyword planner enables you to approach content creation methodically. With the right tool, you can come up with new ideas, vet their potential, and decide which keywords you want to target first.
As we mentioned earlier, we used Google Keyword Planner in our example. It’s a free tool, and you get access to Google’s data, which is priceless. However, it’s far from the only keyword planner you can use, but it doesn’t alone in the competition you can check out more Keyword Research Tools backlinko.
How to Use Google Keyword Planner for Free (In 8 easy steps)
Step 1: Log in to Google Ads with Gmail account
Step 2: Set Up a Google Ads Account
Step 3: Click on “Switch to Expert Mode”
Step 4: Click on “Create an account without campaign”
Step 5: Confirm your details and click on the “SUBMIT” button
Step 6: Click on the “Explore Your Account” button
Step 7: Click on the “Tools & Settings” button then click on “Keyword Planner”
Step 8: Now you can use Google Keyword Planner without creating an ad campaign.
Best of Luck…