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Is MBA in Digital Marketing is worth it?

Is MBA In Digital Marketing Is Worth It?

The MBA in marketing has been listed as one of the most challenging job roles. An increase in the product range has resulted in these challenges. As a result, people often shun away from marketing-related courses and jobs.

However, today, with the COVID-19 crisis, the concept of Digital marketing has reached an all-time high. Digitalization has presented a vast area where both buyers and sellers can virtually meet and conduct business.

MBA in Digital marketing: a way to your bright future

The marketing and marketing sector has changed quite a lot over the past few decades. Earlier, businesses used to market their products solely by using pamphlets and newspapers. However, today, they have upgraded themselves to use social and digital media.

Keeping in track with the change of the marketing system, business schools worldwide have launched a new MBA specialization. This specialization is MBA in Digital Marketing.

What is Digital Marketing?

Digital marketing, in itself, means promoting businesses or products over online platforms. Customers using electronic gadgets such as mobile phones and laptops are targeted for promoting their products.

Buyers these days want to buy products online, from the comfort of their homes. This tendency of buyers has increased the number of online sellers. This increase has, in turn, increased the competition in the online market space.

Here the role of digital marketers comes in. Digital marketers use their skills and analyze customer behavior to work out ways to increase sales.

MBA marketing is another course that enables you to learn about marketing. However, this course does not give you a specialization in a particular form of marketing. Recent studies have shown that MBA in marketing has lost its value.

Why should you opt for MBA in digital marketing?

Digital marketers are the need for ever-growing online business. This concept has presented a wide range of possibilities to marketers around the globe. Below I listed a few reasons you should choose an MBA in digital marketing instead of a traditional MBA in marketing. Read along to find out,

New Trend

As you can see that COVID-19 has shifted the entire business towards the digital era, digitalization of each business is a must. The digital presence of the company ensures that they are following the trend and needs of consumers.

Digital marketers also work to attract potential customers to their business. Thus, providing an overall benefit to the recruiters, they are working with.


MBA in digital marketing will let you learn practical skills and techniques. At the end of the course, you will learn theoretical skills and the ways to implement them.

Learning these skills would make you ready for facing all practical challenges.

Industry standards

Looking at recent trends, you can easily assume that the current industry is more focused on the digital aspects of business development. Thus, pursuing MBA in Digital marketing will be beneficial for you from the industry point of view.

Furthermore, the MBA Digital Marketing course is revised every time a new technology or trend. The fact contrasts with other MBA courses, which are revised only once in two to three years.

Pursuing MBA in Digital Marketing will enable you to learn the latest technologies and marketing skills. You will also learn how to deal with the latest industry challenges which you might face.

Better employment opportunities

Today, recruiters hire employees with better skills or experience. Degrees and educational backgrounds are weighted less when compared with professional expertise. They are more focused on selecting persons who can get the job done than those who give a better interview.

MBA in digital marketing focuses on the holistic development of candidates. Apart from giving theoretical knowledge, students are asked to try their hand in real-life marketing situations. Thus, promoting their growth and changes of better employment opportunities.

Easy to learn

Before pursuing an MBA in Digital marketing, prior experience or expertise in technology or computer science is not necessary. Generally, students who are logical and creative are easily able to grasp their concepts. It is relatively easy to learn skills to become a successful Digital Marketer.

Moreover, digital marketing is more about experimenting until you get the results you want.

High pay

With digitization, there is a high demand for professions who have experience and knowledge of digital marketing. As almost everyone wants to set up their business online, there is a shortage of professional digital marketers. Resultantly, they are getting better paid than general MBA graduates.


MBA in Digital marketing is probably one of the only marketing course in which you can sit in an office or home and work. The option of freelancing is also popular amongst digital marketers.

Wide range of expertise

If you think digital marketing is a narrow subject, then my dear friend, you are unfortunately wrong. Despite the common belief that digital marketing is limited to web surfing, it has several streams in which you can gain expertise.

From SEO to content marketing, social media marketing, and web analytics, there are a wide variety of domains waiting for you to explore and master/

Are you the right cut for it?

In this tech-savvy world, recruiters lookout for people who have practical skills and experience. Several companies have started following the trend of digitalization. You will have not only better-paid jobs but the opportunity to go freelancing after gaining some experience.

Furthermore, MBA in Digital marketing will open a wide range of opportunities for you. If targeting customers and improving businesses is something you want to do, pursuing an MBA in Digital Marketing can help your future.


Upon reading this article, you must understand the level of exposure you can get after pursuing an MBA in Digital Marketing. The majority of top business organizations quickly recruit students who have pursued an MBA in digital marketing. If you are planning to pursue MBA in Digital Marketing shortly, then rest assured, you will have a prosperous career ahead.

Author Bio

Abhyank Srinet, the founder of MiM-Essay, holds a Masters in Management degree from ESCP Europe. He is an entrepreneur who is passionate about digital entrepreneurship. Following his passion, he started his first company while he was a student at the ESCP. He managed to scale it up by 400% in just 2 years.

Being a B-School Alumni, he recognized the need for a one-stop solution for B-School admission process. This encouraged him to create MiM-Essay, a one-of-a-kind portal with cutting edge profile evaluation and school selection algorithms, along with several avenues to stay informed about the latest B-School Updates.

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