Welcome BERT: Understand Google BERT (October 2019 Update)
What is BERT?
Google BERT Update is Google’s neural network-based technique for natural language processing (NLP) pre-training. BERT stands for Bidirectional Encoder Representations from Transformers.
- Focus on Much More Relevancy
- Affects 1-10 search results
- Algorithm to better understand natural language processing.
- Give value to prepositions (like To, For, etc.)
When is BERT Update used?
Google said BERT helps better understand the nuances and context of words in searches and better match those queries with more relevant results. It is also used for featured snippets, as described above.
How it affects your SEO?
Maybe not too much, As I mentioned that it will only affect 1-10 search results, but it doesn’t mean you can ignore it focus on your content that should be unique, informative and helpful.
This update gives high priority to highly specific and relevant content if you solve your user’s problem in 600-1000 words so why you write 10,000 or more words for it.
We all know that Google releases hundreds of changes or updates in a year In which some are major, some are minor, similarly, BERT Update is also a major update but not a rank spoiler like other updates.
If you want to learn more about this update click here.