Marketing has become one of the mandatory factors which each and every business entrepreneur need to consider to thrive in today’s competitive business market. There are several ways which business entrepreneurs can consider when it comes to marketing, and one of them is content marketing. According to research, the compound annual growth rate particular for content marketing would increase rapidly by $217.3 billion from 2016 to the end of 2021.
Now you would like to know why brands prefer to spend huge money on content marketing?
The answer to this question is quite straight and simple, it delivers great value for the organization and costs 62% less than traditional marketing. Besides this, it helps businesses to generate 3 times more lead for their brand in no time. Thus more and more businesses are considering content marketing for their business these days, they are using various tools and techniques to leverage content marketing in the most accurate way.
Content Marketing Tools: Find Perfect One For Your Marketing Campaign
According to research, there are numerous aspects that result in a successful content marketing campaign. Thus more and more businesses have started investing their penny on the latest technology and tools, which helps them to enhance their marketing efforts. Around 29% of B2B content marketers in the same report responded that they had increased their spending on the latest tools and technology. Before opting for any of the content marketing tools consider answering some of the questions like:
- What kind of trending in the market?
- How is your competitor’s market?
- What type of content do your competitors prefer to write?
Today the end number of content marketing tools are available in the market. Some tools are cheap while others are expensive, each tool serves different purposes starting from content promotion to optimization to creation. Content marketing has gained huge popularity among the businesses and marketers in no time, thus it becomes essential for businesses to opt for effective and advanced content marketing tools that fulfill all their marketing needs. Explore the list of tools to find a perfect match for your content marketing campaign.
1. WordPress
It is one of the most used and popular content marketing tools which is used by the end number of users worldwide. According to the report, these advanced tools power more than 30% of the internet in common. WordPress is considered as a powerful tool, which any of the individuals can use when it comes to conducting a content marketing campaign for their business.
This open-source content marketing tool can also be used for developing and hosting your business website in the most effective way. It possesses advanced templates and architecture which help businesses to customize their business website and craft it according to their business need. WordPress has gained huge popularity among bloggers as it provides them with great convenience, which they have never experienced before.
2. BuzzSumo
It is a perfect marketing tool that helps you to deliver engaging and interesting content on the web. BuzzSumo can prove to be very beneficial for businesses, especially when it comes to finding influencers, which might help you to market your content to a great extent.
Besides this, it also helps businesses to have insight into the content and find the trending one, which is mostly shared on social platforms. It also provides businesses with an analysis report, which helps them to plan their content marketing strategy more effectively to grasp the desired result in no time.
3. SEMrush
This content marketing tool provides users with a marketing toolkit which they use for various purposes. They can leverage numerous services like search engine optimization, market analysis, content marketing, press release, and many more marketing services which can help them to boost their presence in the business market in no time. SEMrush can be considered as one of the best solutions for almost all sizes and types of business and helps you to expand your business reach in the market.
4. HubSpot
It provides all in one solution for businesses and marketers, HubSpot provides them with advanced tools and techniques which help them to drive more leads and sales for their business in no time. For example, if content marketers aim to drive more traffic to the restaurant order management system, then they can create and optimize the content related to it using this advanced tool and can deliver on the web so that it can help them to reach the right audience base in no time.
Businesses need to create their account and need to distribute their content, later this advanced content marketing tool will analyze their marketing strategy and at the same time help to improve it, this can help businesses with a better content marketing strategy that results in driving more sales and traffic for their business.
5. Visually
Best content marketing tool for businesses and marketers. Now businesses need not have to worry about hiring professionals for writing content for marketing purposes they just can do everything with the help of Visually.
It allows businesses to utilize their whole software more effectively than ever before and also helps to craft engaging content for the readers. It helps them to craft content keeping mind their prospective audience, Its cloud-based collaboration helps entrepreneurs to a variety of content such as visual, text, etc, this can help them to convey more customers to buy their business product or service.
Final Words
List of content marketing tools doesn’t end here, there are many more which any of the individuals can consider for enhancing their content marketing performance. Some of the content marketing tools have much to offer for your business
, thus it becomes very important for you to find the perfect match for your content marketing after comparing all the available options. Compare the pros and cons of each content marketing tool and opt for the best option which satisfies all the needs of your content marketing and results in increasing your business performance and sales.