The massive use of the internet in mobile devices has been growing day-by-day from the last few years (Thanks to Jio in India).
This growth makes a very important to have a mobile-friendly website for every online business. Google suggests using Responsive website design for Responsive Web Design for compelling mobile optimization.
Let’s see, How responsive website design will help your online business and SEO.
6 SEO Benefits of a Responsive Website Design
Here I’ll tell you the top 6 SEO benefits you can get with responsive website design, Lets start.
Improved Website Speed
Google was announced that webpage speed is an important ranking factor in overall search results. So, now if you want to be No #1 on the SERP then you should speed-up your website’s loading time. Loading a full website on small screen size isn’t just pointless yet in addition, it is taking too much time to load properly(It is also possible that your user should leave your website till your website is fully loaded). By using mobile responsive website design, you can make your site easy to load, quick for any user on any screen size.
“Less Load Time = More Users = More Clients = More Revenue“
Reduce Bounce Rate
High Bounce Rate means users visit your site and leave immediately because it may take too much time to load properly, As per most of the search engines (Google, Bing, and Yahoo), a high bounce rate is harmful to site’s SERP ranking.
Just imagine your website have great blog posts, videos, case studies, deals and lots more, But your user not able to access these things just because your landing page/post does not load on time (it take too much time to load) and after few seconds He/She exit.
You know you’re losing your potential audience who may give you a business and revenue just because your site is not mobile-friendly or responsive design.
Here I want to suggest you Hire a Professional Responsive Website Designer who helps you to tackle this problem because your website is not only a collection of two or more webpages it is an online face of your business on which your customer’s trust.
Better User Experience
User Experience design (UX Design) impacts your search engine rankings via the different user-engagement metrics. Easy navigation always improves website usability. So you need to ensure that users/visitors can explore your website without any issues.
No Duplicate Content
If you’re thinking to create two separate versions of your website (one for desktop another one for mobile), Google and other search engines consider them as two different websites with the same content, And according to Google, Duplicate and copied content can hurt your rankings [Read Here MOZ blog: https://moz.com/learn/seo/duplicate-content]. In that case, Responsive Web Design is the best answer for staying away from duplicate content. With responsive web design, you can use a single URL that related to all of the sizes.
Boost Mobile Traffic
As we already discussed at the starting of the post that most people spend their time on the internet with mobile devices. According to Statista mobile web traffic is almost 51.98% of whole web traffic. So by adopting a responsive website design for your website you can confirm your ticket to get lots of visitors and potential clients. in short, it will help you to increase traffic from mobile devices and conversion rates.
Support Multiple Devices
Responsive Web Design is Just like water pours into whatever it takes its shape, similarly a website with a responsive design is also adjusted according to the device size or resolution Then whether it is a laptop, desktop, tablet, or mobile device.
If your website shows properly on every screen size, It’ll make simple for the search engine’s crawlers to index your webpage’s content.